Guru Donuts

Guru Donuts, a downtown Boise staple, is known for its playful, handcrafted donuts and foodie following. On retainer with Conflux Creative, we’ve elevated their brand through social media, press-ready photography, and a full website revamp—migrating to Square for seamless operations and saving them over $8,500 annually.

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Social Media

A glazed donut with a hole in the center, shown from a top angle.

17K Views

1.5K website clicks

A partially eaten donut with red berry glaze on top.

6K Views

25 New Followers

Fried doughnut topped with banana slices and whipped cream with vanilla pudding filling

11.8K Views

2.4K Page Visitors

Website Revamp

  • Guru Donuts was spending over $800 per month on a restaurant-specific website platform that was costly, inflexible, and disconnected from their daily operations. They needed a solution that simplified their systems, saved money, and better reflected their brand.

    We migrated their website to Square, the same platform they were already using for their in-store POS. This created a seamless integration that immediately streamlined operations while refreshing their online presence.

    The migration delivered a number of clear wins:

    • Cost Savings: Monthly website expenses dropped from $800+ to just $89, saving more than $8,500 annually.

    • Seamless Operations: Online and in-store orders now share the same inventory system, eliminating errors and duplicate work.

    • Back-of-House Efficiency: Staff can manage everything—inventory, orders, and payments—in one place.

    • Brand Refresh: The new site reflects Guru Donuts’ playful identity while offering customers a modern, user-friendly experience.

    The result was more than just a platform switch. Guru Donuts now has a cost-effective, brand-forward website that supports both their operations and their growth.

Website homepage for Guru Donuts featuring a large tray of glazed donuts and a smaller tray of decorated donuts, with a navigation menu at the top.

BEFORE

A display of eight different donuts on wooden boards, arranged in two rows with four donuts each. The donuts vary in toppings and flavors, including glazed, sprinkled, and frosted varieties.
Website webpage featuring various donuts for sale, with images, prices, descriptions, and options to order online.
A person holding a tray of decorated donuts spelling out 'CREATE YOUR' with various toppings, including sprinkles and drizzle, on each donut.
Pattern of glazed donuts with strawberry glaze on a beige background, website banner with menu options, 'Order Now' button, and text promoting vegan, gluten-friendly options.

AFTER

Menu displaying featured items including a glazed donut, sprinkle donut, chorizo burrito, bacon, egg, and cheese sandwich, and southwest burrito. Contact information and hours of operation for Guru Donuts in Boise are also visible.
Website menu for vegan donuts featuring images of various donuts and bars with descriptions and prices.
Website homepage with a bakery theme, showing images of assorted donuts topped with various icing and sprinkles on a baking sheet. The menu includes options for special events, custom orders, contact info, and an order button.
A man wearing a black beanie and a dark sweatshirt with the words "COPENHAGEN ARCHITECT" is sitting on a leather couch, eating a donut. Behind him is a graphic art mural with stylized text that reads "MAGIC DONUTS."